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Approach
The campaign’s success can be largely attributed to the strategic approach and the utilization of the Admobs Adtech platform. Admobs is known for its advanced targeting options, which enabled precise city-wise targeting and allowed for the identification of specific demographics, such as online grocery shoppers aged 25-40. This level of targeting granularity ensured that the advertisements reached the most relevant audience, thereby enhancing the likelihood of engagement and conversion. By leveraging the robust targeting features of Admobs, the campaign not only met but exceeded its CTR goals, demonstrating a strong return on investment and highlighting the platform’s efficacy in achieving marketing objectives.
Result
The “Amazon Fresh” campaign yielded outstanding results, garnering over 2.2 million impressions and more than 26,000 clicks. This impressive performance translated into a CTR of 1.22%, surpassing the initial target of 1%. The high level of engagement underscored the effectiveness of the targeting strategy, indicating a significant interest in the advertised service and marking the campaign as a resounding success.
Amazon Fresh
Brief
The “Amazon Fresh” campaign was strategically launched using a Cost-Per-Click (CPC) model, specifically targeting the regions of Mumbai, Navi Mumbai, and Thane. The campaign’s primary objective was to achieve a 1% Click-Through Rate (CTR) and ensure high-quality visits. The target audience comprised online grocery shoppers aged between 25 and 40 years. This campaign was executed on the Admobs Adtech platform, renowned for its sophisticated targeting capabilities.
- Shopping
- Amazon Fresh
- Banner
