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Approach
The successful outcome of the “Tata Motors (AMC)” campaign can be attributed to the strategic approach and the utilization of the Admobs Adtech platform. Admobs offers sophisticated targeting options, enabling precise targeting of males aged 30-55 interested in commercial vehicles and cargos across over 60 cities in Tier 1, Tier 2, and Tier 3 regions. This granularity in targeting ensured that the advertisements were shown to the most relevant audience, thereby enhancing the likelihood of engagement and conversion. By leveraging the robust targeting features of Admobs, the campaign not only met but exceeded its CTR and VTR goals, showcasing a strong return on investment and underscoring the platform’s efficacy in achieving marketing objectives.
Result
The “Tata Motors (AMC)” campaign achieved significant results, generating over 2.2 million impressions and more than 24,300 clicks, resulting in a CTR of over 1%, meeting the initial target. Additionally, the Video Completion Rates (VTR) were high across different segments, with the highest being 54.7%, followed by 43.2%, 36.2%, and 31.4%. These metrics indicate effective targeting and strong engagement with the video content.
Tata Motors (AMC)
Brief
The “Tata Motors (AMC)” campaign was executed using a Cost-Per-Thousand Impressions (CPM) model, targeting over 60 cities across Tier 1, Tier 2, and Tier 3 regions in India. The primary key performance indicators (KPIs) for this campaign were a Video Completion Rate (VTR) between 50-60% and a Click-Through Rate (CTR) of 1%. The campaign specifically targeted males aged 30-55 who are interested in commercial vehicles and cargos. The campaign utilized the Admobs Adtech platform to deliver a 2-minute video advertisement.
- Vehicle
- Amazon Fresh
- Video
