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Approach
The success of the “Swiggy Instamart” campaign can be attributed to the strategic approach and the utilization of the Admobs Adtech platform. Admobs offers sophisticated targeting options, enabling precise targeting of online grocery shoppers aged 24-44 in specific southern cities. This granularity in targeting ensured that the ads were displayed to the most relevant audience, increasing the likelihood of engagement and conversions. By leveraging the robust targeting features of Admobs, the campaign not only met but exceeded its CTR goals and demonstrated a strong return on investment, highlighting the platform’s efficacy in achieving marketing objectives.
Result
The “Swiggy Instamart” campaign achieved remarkable results, with over 25 million impressions and more than 350,000 clicks. This led to a CTR of 1.45%, significantly exceeding the initial target of 1%. Additionally, the campaign resulted in over 6,000 app installs and 3,500 transactions. The high engagement and conversion rates underscore the effectiveness of the campaign’s targeting strategy and overall execution.
Swiggy Instamart
Brief
The “Swiggy Instamart” campaign was launched using a Cost-Per-Click (CPC) model, focusing on eight major cities in the southern region of India. The campaign’s key performance indicators (KPIs) included app installs and transactions, with a target click-to-visit (CTV) rate of 50% and a click-through rate (CTR) of 1%. The campaign targeted online grocery shoppers aged 24 to 44. It was executed using the Admobs Adtech platform, known for its advanced targeting capabilities.
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