Duroflex

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Case Study

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Duroflex
Approach

The success of the “Duroflex” campaign can be attributed to the strategic deployment of Admobs Ad-tech platform, which offered precise targeting options to effectively reach the intended audience. By focusing on specific devices and interests, Admobs enabled the campaign to deliver its message to the most relevant viewers. This targeted approach was key in surpassing the set CTR and VTR goals, demonstrating the platform’s effectiveness in driving engagement and return on investment.

Result
The campaign achieved impressive results, generating over 3.3 million impressions and more than 59,000 clicks, resulting in a CTR of 1.7%, exceeding the initial target. The Video Completion Rates (VTR) were also noteworthy, with the first quarter at 75.9%, the midpoint at 68%, and the third quarter at 60.5%, culminating in a complete VTR of 52.1%. These metrics highlight the campaign’s success in engaging the audience and maintaining their attention throughout the video.

Duroflex

Brief

The “Duroflex” campaign was executed using a Cost-Per-Thousand Impressions (CPM) model, focusing on over 10 metro cities. The campaign targeted individuals aged 25-45 with interests in furniture and mattresses, across devices including iOS, Samsung Galaxy, OnePlus, and desktops. With a 15-second video advertisement, the campaign aimed for a Video Completion Rate (VTR) between 45-50% and a Click-Through Rate (CTR) of 1%. Admobs Ad-tech platform was employed to deliver and optimize the campaign.

  • eCommerce
  • Duroflex
  • Video

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