Look how wonderful work we have done!
Approach
The successful outcome of the “Zepto” campaign can be attributed to the strategic approach and the utilization of the Admobs Adtech platform. Admobs offers sophisticated targeting options, enabling precise city-specific targeting in the ten major metropolitan cities of India. This granularity in targeting ensured that the advertisements were shown to the most relevant audience, thereby enhancing the likelihood of engagement and conversion. By leveraging the robust targeting features of Admobs, the campaign not only met but exceeded its CTR goals, showcasing a strong return on investment and underscoring the platform’s efficacy in achieving marketing objectives.
Result
The “Zepto” campaign achieved impressive results, generating over 5 million impressions and more than 75,000 clicks. This performance resulted in a CTR of 1.6%, surpassing the initial target of 1.5%. The high CTR indicates effective targeting and strong audience engagement, demonstrating the success of the campaign in reaching and appealing to its intended audience.
Zepto
Brief
The “Zepto” campaign was executed using a Cost-Per-Thousand Impressions (CPM) model, targeting ten major metropolitan cities across India. The primary key performance indicators (KPIs) for this campaign were a Click-Through Rate (CTR) of 1.5% and a Click-To-Visit (CTV) rate of 50%. The campaign employed city-specific targeting to ensure the ads reached the desired audience in these metropolitan areas. The Admobs Adtech platform, known for its advanced targeting capabilities, was used to deliver the campaign.
- Shopping
- Real Madrid C.F
- Banner
