Fossil

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Case Study

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Fossil
Approach

The successful execution of the “Fossil” campaign can be attributed to the strategic use of Admobs Ad-tech platform, which provided advanced targeting capabilities to reach the desired demographic effectively. By focusing on a specific age group and interest areas, Admobs enabled precise ad placements that enhanced engagement. The platform’s robust targeting features ensured that the campaign not only met but exceeded its CTR and VTR goals, showcasing its effectiveness in driving both engagement and return on investment.

Result
The campaign achieved notable results, generating over 1 million impressions and more than 18,000 clicks, resulting in a CTR of 1.8%, surpassing the initial target. The Video Completion Rates (VTR) were also strong, with the first quarter at 73.8%, the midpoint at 65.9%, and the third quarter at 60%, culminating in a complete VTR of 54.7%. These metrics indicate that the campaign was highly effective in capturing and retaining the audience’s attention.

Fossil

Brief

The “Fossil” campaign was executed using a Cost-Per-Thousand Impressions (CPM) model, focusing on Tier 1 and Tier 2 cities across India. The campaign targeted individuals aged 18-25 with interests in watches, jewelry, fashion, and lifestyle. With a 15-second video advertisement, the campaign aimed to achieve a Video Completion Rate (VTR) between 50-60% and a Click-Through Rate (CTR) of 1%. Admobs Ad-tech platform was utilized to optimize the delivery and targeting of the campaign.

  • Ecommerce
  • Fossil
  • Video

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