Look how wonderful work we have done!
Approach
The successful outcome of the “Tata Motors” campaign can be attributed to the strategic approach and the utilization of the Admobs Adtech platform. Admobs offers sophisticated targeting options, enabling precise targeting of males aged 30-55 interested in commercial vehicles and cargos across major metropolitan cities in India. This granularity in targeting ensured that the advertisements were shown to the most relevant audience, thereby enhancing the likelihood of engagement and conversion. By leveraging the robust targeting features of Admobs, the campaign not only met but exceeded its CTR and VTR goals, showcasing a strong return on investment and underscoring the platform’s efficacy in achieving marketing objectives.
Result
The “Tata Motors” campaign achieved impressive results, generating over 1.2 million impressions and more than 12,600 clicks. This resulted in a CTR of 1.05%, surpassing the initial target of 1%. Additionally, the Video Completion Rates (VTR) were notably high across different segments, with the highest being 70.6%, followed by 62.7%, 56.2%, and 50.9%. These metrics indicate effective targeting and strong engagement with the video content.
Tata Motors
Brief
The “Tata Motors” campaign was executed using a Cost-Per-Thousand Impressions (CPM) model, targeting a pan-India audience, excluding the North East. The primary key performance indicators (KPIs) for this campaign were a Video Completion Rate (VTR) of 65% and a Click-Through Rate (CTR) of 1%. The campaign specifically targeted males aged 30-55 who are interested in commercial vehicles and cargos. The campaign utilized the Admobs Adtech platform to deliver a 30-second video advertisement.
- Vehicle
- Tata Motors
- Video
